Viral in 48

Case Study: Viral in 48

Client: Confidential (D2C Lifestyle Brand)
Industry: Beauty & Personal Care
Campaign Focus: Viral Video Launch
Platforms: TikTok, Instagram Reels, YouTube Shorts

The Challenge

The client approached us with a last-minute product drop — a limited edition item with a 72-hour promo window. With zero time for traditional campaigns, they needed speed, virality, and reach — fast.

Goal: Go viral and drive awareness within 48 hours.

Our Objective

• Launch a visually gripping video campaign

• Ride existing social trends without looking like everyone else

• Generate millions of organic views with minimal paid push

• Push traffic to the product page — immediately

Our Strategy

1. Trends with a Twist
We identified a viral audio trend blowing up across TikTok and Reels, then reverse-engineered it to fit the product’s narrative — crafting a custom visual hook to set it apart.

2. Thumb-Stopping Visuals
We focused on fast transitions, macro details, and glow-heavy lighting to create visuals that grabbed attention in the first 0.8 seconds — the scroll-killer window.

3. Urgency-Driven Messaging
Every caption, visual cue, and CTA reinforced the urgency:
“This is going to sell out — fast.”
We used countdown overlays and pinned comment replies to maintain real-time hype.

4. Smart Timing = Algorithm Gold
We scheduled the content to hit peak engagement hours for each platform’s algorithm — riding the boost window for maximum lift.

Results (Within 48 Hours)

• 2.3M+ organic views across platforms

• 17.6K+ shares and reposts

• 38K+ profile visits and 9K+ product page taps

• Product sold out in 39 hours

Why It Worked

• Leveraged a trend without blending in

• Designed visuals to win the first second

• Capitalized on urgency and human psychology

• Released fast, with strategic confidence

What the Client Said

“You didn’t just make content — you engineered momentum. This was our fastest sellout ever.”
— Campaign Manager.